ST. JAMES'S. If you are going to buy a cigar or anything related to cigars while in London, do it at Alfred Dunhill. Renowned for its selection of fine tobacco products, the store has rare and vintage cigars and a large selection of gift items, such as etched boxes and cigar cutters. The knowledgeable staff will help you choose a good box in your price range. TUBE: Green Park

MAYFAIR. This famous maker of upscale plaid merchandise has recently updated its reputable but somewhat stuffy image. While classic blankets, raincoats, and umbrellas are still available, chic items such as sheath dresses, casual separates, high heels, and lingerie are all available in the traditional check motif or in solids and other fresh prints. Items are well made but expensive and run the gamut from wallets to luggage to the ultimate accessory: a plaid collar for your Burberry dog. TUBE: Oxford Circus

KENSINGTON. This cool, clean store offers can't-miss gifts to enhance comfort. Fine bed linens, handmade blankets, every bath accessory you can imagine, a great selection of plush bathrobes and towels, and sweet-smelling beauty products such as orange flower shampoo are all artfully arranged in bookcases. Service is friendly, and bedroom displays look so fresh and comfortable you'll want to lie down and sleep ­ or at least make a few purchases to recreate the look at home. TUBE: High Street Kensington

CHELSEA. Terence Conran ­ furniture designer, style maven, restaurateur ­ established this store in 1987 as a showcase for home design. Well-displayed merchandise includes clean-lined furniture, dishes, kitchen accessories, pillows, lighting, fabrics, books, and more. Just walking around the space is enough to give you inspiration for your own home. Set in the midst of Chelsea shopping venues, the store is in good company for decorating sprees. Plus, the adjacent Bibendum restaurant serves fabulous brasserie cuisine. TUBE: South Kensington

SOUTH KENSINGTON. With a copyright on all Beatrix Potter designs, Dragons offers toys, bed linens, and adorable outfits for kids. The shop is a perfect place to buy a gift for an expectant mother or a family with a young child. It specializes in handpainted children's furniture, but also offers a tasteful selection of bassinettes, toy boxes, clocks, and accessories for a child's room. TUBE: South Kensington